Products, service and some others can be closely linked with realization of customer value, customer experience are the elements, which can promote the development and support good brand image of Bealead. Those elements are always the advantages in Bealead.

Bealead 2.0: Customer value can create the ability of ascension
Article/LuHao

JiangSu Bealead Software Co.,Ltd (Hereinafter referred to Bealead) is a Chinese private enterprise with high aspirations. In ChangShu City Jiangsu Province, where have active private economy and maturely developed clothing industry, Bealead stand on the shoulders of Bosideng and other world-renowned clothing brand partners. It brings out automatic down-filling machine which has revolutionary significance, and bring out a new situation of company development.

Just a few years, Bealead spread automatic down-filling machine in Chinese market, also positively promote this products to global market, and set up the image of “The First Brand of Down-Filling Machine” in intra-industry. Just like the English spelling of Bealead, the goal is “Be a Leader”, that is mean “Be a leader”.

Don’t forget the beginner’s mind; you will fulfill your goal. During 8 years since 2007, Bealead has gone through a series of upgrade development process, like starting-up brand, building world-of-mouth, promoting scale, extending industry chain and others. The development of every time is the accumulation and promotion of power, accurate grasp and analysis of customer value, and also the integration of ability to realize the customer value.

From zero to one: Deeply find the market demands

Peter Till, the founder of Paypal said, “There’s no scientific & technical company can just only depend on brand”. The important contents and supports for Bealead’s sustain development are products, service, good public praise, etc. The good public praise also relies on products, service and others elements which are closely linked with realization of customer value, and customer experience. Those elements are the advantages Bealead always have.

At the beginning of the company, Bealead entered into the industry as agent by selling related software of clothing production. Bealead supplied solutions to clothing factory, like improving management ability, increasing efficiency of operation and productions. It has also met the transformational needs of the customers from extensive operation to refined management mode, and won the customer trust. After that, in order to serve the customers better and meet the customers demand, Bealead set up its own technical team, developed IESD analysis system of garment technology, IE-BOX solution of production management, and some other system software products in clothing industry.

The successfully development of down-filling promote the qualitative change from 0 to 1. Just like the well-know story, a few years ago, during the cooperation with world-famous company like Bosideng, Bealead found the abuse and inadequate when using manual down-filling model at the production of down jacket. After spending much thought and power, Bealead took the lead in developing automatic down-filling machine to replace manual down filling in the domestic counterparts, excavated and took over the blank of market.

Based on customer demand, Bealead created a market from nothing and developed its own situation by automatic down-filling machine. That is also the necessary course to get success in internet age. However, the satisfaction of customer needs is dynamic. Enterprises cannot copy several same successful experiences by one success, it asks the enterprise to have the ability of sustainable innovation.

“Continuous research and development of one product should be established on the basis of constant communication with customers, to understand and capture the customer demand effectively. “ The responsible person of Bealead told the reporter of <>. “For customers, the person who helped them to solve the problem is the one created the value. And they are willing to pay for the value”

After several years’ growing and accumulating, until now, Bealead have about 140 staffs, including about 30 professional R&D personnel. They helped Bealead to win 26 software copyrights, 45 automation patented technology. Those professional R&D personnel know well about clothing factory and clothing production, they can improve products ability and expend product function by customer demand.

Proceed from one point to another: reinforce the ability of service.

By the integration of power of production development, manufacture and marketing, Bealead complete the transition from simple software manufacturer to software and hardware integrators, and not just limited to this.

In 2013, Suzhou Bealead Electronic Commerce Co.,Ltd has been founded, which has stepped into electricity field. In 2015, SuZhou BEALEAD Feather Down Products Co., Ltd was founded. BEALEAD was jointly established with QingDao NuanYangYang Feather Products company which is belongs to New Hope LiuHe Group (000876.SZ), officially enter into the field of feather raw material. Therefore, Bealead formed business architecture on three fields of clothing production system management, automation control, down jacket raw material. As a whole, those businesses are still around clothing manufacturing industry. It is the deep culture for market on the basis of enterprise resources and customer requirements.

At present, as a competitive product, the occupancy of automatic down-filling machine has reached to 70%-80% in domestic market, and more products have been exported to more than 20 countries and regions all over the world. Bealead has authorized cooperation branches by more than 30 domestic companies, and authorized agent cooperating company by 5 overseas enterprises. It needs higher request to Bealead’s management and operation when the business scope has been expanded, and customer quantities have been increased. Enter into 2.0 development stage; Bealead necessarily needs further reinforcement to creative ability of customer value.

“What we have done in prior period is to make the customer to firmly believe Bealead products are the products they need from enterprise and products. That is because that Bealead has done a lot on products and services during the process from the intention to implement purchasing behavior. ”The responsible person in Bealead says, “What the company needs to do is the better quality, reasonable price, good service. Don’t earn huge profits, and not do inferior quality products.”

Bealead advocate attitude of “The best service is at the products development stage.” It has lowered the possibilities of problems at products development stage. On the basis of it, the value of ascension can be realized by other forms of service.

It is learned that, Bealead will hold one technician training for agents nearly every one month. In the future, Bealead is also considering taking the developing examples by 4S stores. That is set up a functional service point at every region.

Actually, as early as the beginning of 2013, Bealead has started to build up after-sales service net. Service organization has been set up in important area, and prepared consumable items in advance. Just like the introduction by responsible person in Bealead from a interview, “Many clothing enterprise cannot stop producing, the whole process cannot be connected once it stopped. As a equipment manufacturer, it should be very clear. So it becomes very important to ensure the timely response of after-sales service.”

At present, Bealead is considering to develop a new solution way by internet of things. “We try to collect the equipment operation information in clothing factory, make use of big data from equipment by internet. We can work out equipment maintenance rate, pre-estimate equipment trouble and others, which can help customers to manage better all the factory equipment. The ultimate goal is to reduce the cost of production and operation”. Introduced by the person who in charge of Bealead.

Time makes heroes.

The way is still long, Bealead carries a goal to be one enterprise which will create value for global customers and can be widely recognized & respected. Bealead will go ahead as always.